Senior Manager/Manager, SEO


United States US

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Job Description

What You Will Be Doing
• Develop and proactively own the roadmap for search engine optimization efforts for Cvent and establish the end-to-end process for activating these efforts.
• Oversee Cvent’s technical search engine optimization efforts, including standardizing our current website audit format and process, establishing and documenting technical SEO best practices, identifying and addressing errors and optimization opportunities to improve site performance, implementing structured data/schema, and aligning with Product teams to drive technical SEO changes that will enhance our domain visibility across search engines.
• Identify content theme opportunities based on keyword research and competitive analysis, and partner closely with the global content teams to drive SEO content priorities.
• Develop the off-page SEO strategy for Cvent, and drive adoption & education of leveraging off-page tactics across relevant Marketing teams.
• Work cross-functionally with Web Development, Web Engineering, Content, Analytics, Product, and Product Marketing teams to push priority SEO projects through to completion.
• Establish a framework to measure the effectiveness of SEO strategy in increasing traffic and rankings on the website. Provide regular SEO performance summaries to Marketing stakeholders.
• Perform ongoing analysis of SEO trends & leverage SEO tools to identify and communicate out opportunities to expand or improve Cvent’s organic visibility.
• Provide ongoing mentorship to internal SEO team.
• Forge strong relationships with Marketing & Product leads and key senior management stakeholders.
What You Need for this Position
• BS/BA Degree Required
• 7+ years of proven experience in managing search engine optimization efforts in-house or at an agency
• Solid working knowledge of HTML/CSS/JavaScript
• Solid working knowledge of Google Analytics or Adobe Analytics (Omniture SiteCatalyst)
• Must have experience working with multiple clients or stakeholders simultaneously
• Must have excellent written and verbal communication
• Must have strong organizational and project management skills
• Must have experience with Moz, SEMRush, Screaming Frog, Ahrefs, Search Console, and similar SEO tools
• International/multi-national SEO management experience a plus
• Working knowledge of Drupal a plus
• Prior team lead or mentorship experience a plus

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