Digital Marketing Analyst

United States US

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Job Description

Digital Marketing Analyst
Job Description
Joining Collibra’s Marketing Operations Team
• You will report to the Director of Analytics and Data Science on Collibras Marketing team
• Our mission is to enable and support the marketing organization’s goal to drive sales pipeline and ARR
• We do this through best-in-class focus on data and analytics, technology, process, and strategic consulting.
Digital Marketing Analysts At Collibra Are Responsible For
• Analyzing performance results from digital marketing channels such as paid search, display, social, and others.
• Partner with digital marketing agencies on reporting and analytics needs.
• Building and maintaining forecasting models for digital programs
• Leverage multi-channel attribution models to identify the success of vendors, programs, and tactics across the marketing team.
• Analyze website performance metrics and provide recommendations to the web team for optimizations.
• Provide best practices for testing strategies and partner with a digital team on test plans and analysis of results.
You Have
• 3+ years of experience in a digital marketing analytics
• Strong knowledge of B2B software business model
• Foundational understanding of Google Analytics, Google Tag Manager, and digital analytics best practices
• Experience using business technologies such as CRM (Salesforce), Marketing Automation (Marketo), Marketing Analytics (Google/Adobe Analytics, Tableau), Sales Analytics (Clari).
• Familiar with DXP and web CMS such as Adobe Experience Manager
• Familiar with Sirius Decisions frameworks
You Are
• Willing to educate the organization on the benefits of digital analytics
• Willing to work both independently and as part of a team toward a common goal.
• An excellent communicator who can speak to colleagues of all types.
• Open to receiving feedback and also delivering feedback openly.
• Motivated to initiate new projects and ideas to drive business value.
Marketing Data Analyst’s Measures Of Success Are
• Within your first month, you will become familiar with our product, marketing strategy, and data strategy.
• Within your first three months you will have the opportunity to contribute to the success of the business through basic data analysis.
• Within your first six months you will deliver insights and recommendations to help achieve business goals and optimize marketing programs.
Benefits At Collibra
We strive to provide all Collibrians with competitive and cost-efficient benefits that are aligned to our company values. As a high-growth company, our goal is to offer flexibility and choice with our benefits programs to support the evolving needs of our changing workforce. The specific offerings will differ slightly by region but our {Be}well benefit programs encompass the following strategic pillars:
• {Be}Healthy: Healthcare for yourself and eligible dependents (inclusive of partners/domestic partners), mental health resources and care, tax-advantaged accounts, income protection, discount programs and more! Additionally, we encourage employees to treat their whole self by offering a bi-monthly calendar of events and programming dedicated to our {Be}well initiatives which focus on wellbeing areas including emotional, professional & social, financial, physical, allyship & belonging and giving back.
• {Be}With Family: We offer multiple types of leave so that you can spend time with loved ones, including parental leave, caregiver leave and our annual family day. These are all complementary to our culture in which we value output over hours!
• {Be}Kind: Collibra For Good, Unconscious Bias & Allyship training, Manager Racial Injustice training and Collibra-led fundraisers.
• {Be}Unplugged: Our paid time off programs include vacation, holidays, sick time and compassionate/bereavement leave. We also offer remote-friendly meditation sessions and cooking lessons – all of which you’re actively encouraged to use!
• {Be}Informed: Competitive compensation, bonus potential, private company equity, merit reviews and promotion cycles, company pension, discounts programs, access to LinkedIn Learning, employee referral program, employee rewards & recognition, development programs and more!
• {Be}Together: Community and belonging with our Employee Resource Groups (ERGs) and personal interest groups, ERG-driven events, speaker series, and celebrations, a dedicated DEI council, the virtual Collibra cafe, trivia, bingo games and much more!
When in-person (office) life resumes, we look forward to more snacks, catered lunches, team offsites and social events (think holiday gift exchange, fundraising events, happy hours, celebrations and more)!
Equal Opportunity
At Collibra, we’re proud to be an equal opportunity employer – which ties directly to our core value, “open, direct, and kind.” We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone.
With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category

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