Fuly Remote - Marketing Automation Specialist

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Job Description

Fuly Remote - Marketing Automation Specialist
Job Description
Hiring Now Near You! Fuly Remote - Marketing Automation Specialist
Job Description
Job Duties
• Configure, implement and maintain all aspects of Pardot, including, but not limited to: segmentation, lead scoring, data lookups, automation/workflows, CRM and other third-party integrations, data tools, reporting and analysis
• Coding of emails and landing pages in HTML, including optimizing for mobile and desktop, browsers and email clients (e.g., Outlook, Gmail, etc.)
• Pardot product owner - administrate and manage Pardot features and functionality to support KCPs aggressive demand generation agenda
• Build regional capability and talent through hands-on coaching and training sessions
• Support multichannel integrated campaigns that incorporate email targeting, lead generation web forms, nurturing, and automated programs using Pardot
• Provide end-to-end analytics and reporting
• Create and document standardized processes to streamline workflows and create efficiency
• Regularly monitor and maintain synchronization between Pardot and Salesforce
• Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integration with Pardot
• Ensure required data is captured at all customer touch points
• Manage backlog of user requests, determine prioritization, and maintain service-level agreement compliance
• Have a passion for digital marketing, continually keeping abreast of new developments, with both Pardot and across the marketing stack
• Effectively work with regional team members to build marketing automation skills through ongoing coaching and training sessions
Essential Skills
• BA/BS (preferably in Marketing) with 5+ years of marketing experience with emphasis on executing campaigns using a Marketing Automation Platform integrated with a CRM system and digital marketing
• Positive attitude, persuasive and tactful; a true team player and self-starting leader
• Experience managing projects of varying complexity; time management and project management are critical skills
• Pardot Specialist and Pardot Consultant certification (preferred)
• Advanced HTML/HTML5 and CSS
• Basic design skills to edit (and sometimes create) images for emails and landing pages
• Expertise in landing page and email optimization
• Knowledge of email production workflows, design, and deliverability best practices; a critical eye and attention to detail a must
• Expert in tracking and optimizing user click-through and digital behavior
• A passion for presenting insights and data that drive future decisions
• Experience creating and maintaining custom reports and dashboards in marketing automation platforms and CRM systems
Global VISA and Relocation Specifications:
Primary Location
Additional Locations
USA-CT-Hartford-Flexible Location, USA-FL-Tampa, USA-IL-Chicago, USA-MA-Boston-Flexible Location, USA-NC-Raleigh-Flexible Location, USA-NY-New York City-Flexible Location, USA-PA-Philadelphia-Flexible Location, USA-RI-Providence-Flexible Location, USA-TN-Knoxville, USA-TN-Nashville, USA-TX-Dallas, USA-VT-Burlington-Flexible Location, USA-Washington DC
Worker Type
Worker Sub-Type
Time Type
Full time
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