Guaranteed Rate

SEO Content Writer REMOTE

United States US

US
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Job Description

Job Description
About Guaranteed Rate:
We’re Guaranteed Rate, the 5 th -largest retail mortgage lender in the U.S. with more than $73 billion in loans funded in 2020 alone. We’re based on a philosophy that We Grow For Good and that the more we grow, the more we can help people—and we’ve been growing exponentially by partnering with the best real estate agents, hiring the best people, and offering industry-leading tech, low rates and the highest level of customer service. Headquartered in Chicago, our 9,000 employees are in every state across 350 offices. We know anything is possible as long as you believe. Do you believe you’re a perfect fit? We’d love to hear from you.
About The Position
The ideal candidate possesses a passion for writing and strong research skills. The SEO Content Writer will focus on developing search-friendly, engaging blog article content for Rate.com. You should have an exemplary writing background and be able to showcase their aptitude to write in-depth content for complex mortgage, investing and financial industry content. You should be comfortable transforming complex information into clear, compelling copy.
The SEO Content Writer will work closely with the SEO team to execute organic search strategies. Therefore, knowledge of SEO best practices and basic proficiency with content management systems are key.
Expectations Include
• Conduct industry-related research for varied and engaging content.
• Write B2C content for company blog, website (Rate.com) and digital channels.
• Develop, maintain and update content for all Guaranteed Rate sites while applying SEO best practices.
• Create well-researched, accurately-sourced content that effectively portrays the specific voice, strategy, and services offered by Guaranteed Rate.
• Perform analyses to optimize content effectiveness and work with the SEO team to develop plans for implementation.
• Ensure all written content aligns with Guaranteed Rate’s editorial style guidelines.
• Assist the SEO team in developing keyword research and content briefs.
• Actively participate in content planning sessions and production.
• Partner with freelance writers and other external editorial team members to deliver a robust content experience throughout the website.
• Meet tight deadlines without exception.
• Drive traffic and conversions on organic marketing channels.
Required Knowledge & Skills
• 3+ years experience in business writing, marketing, communications.
• General knowledge of SEO best practices and keyword research.
• Experience optimizing website content for search engines.
• Financial industry experience a big plus
• Proven work experience as a content writer.
• Strong storytelling skills that create engaging business content.
• Highly proficient research and writing skills.
Guaranteed Rate is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason protected by law.
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