Marketing Manager, Territory Marketing

United States US

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Job Description

About Us
At WeWork, we provide inspiring and flexible workplace solutions to help businesses – small, medium or large – thrive in more than 150 cities globally. The future of work is happening right now, and we are leading this moment. United by a common purpose, here we will empower tomorrow’s world at work. Join us on our journey as we give our members the freedom and support to push boundaries in their industries, and work to redefine our own.
About the Opportunity
The Territory Marketing Manager is responsible for managing day-to-day Marketing efforts for the California territory, inclusive of Los Angeles, Orange County, San Francisco-Bay Area, San Diego, Sacramento and other WeWork markets/locations. As part of the US and Canada (USC) Marketing team, the candidate will be a strategic partner to the California Sales and Community teams and be the main Marketing point of contact for local stakeholders.
The individual will be responsible for leveraging and translating business and sales data to develop strategic marketing recommendations at a local level in line with regional goals. In this role, you’ll also oversee the local development, budgeting, rollout and measurement of those performance-based marketing and advertising initiatives across local channels and tactics (including local events, partnerships, sponsorships, advertising, email and other marketing initiatives that specifically address the needs at a market level). You will work in close partnership with internal resources - both across the wider Marketing organization as well as various other departments including Sales, Community, Real Estate, and Legal - and external vendors/partners.
The Territory Marketing Manager role will support the business by primarily developing programs to help grow the WeWork member base (which includes consumers, small businesses, brokers and enterprise companies) across our suite of products. This also includes working closely with RE broker agency partners and helping foster relationships with the wider brokerage community via specific marketing initiatives.
The ideal candidate is a seasoned marketing professional, with solid experience across online and offline channels and experience in both B2C and B2B marketing (preferably in the real estate industry). They should have a proven track record for having built and executed awareness and acquisition programs. The right candidate is a creative problem solver, insights/research driven, and has a good grasp on how to localize a global brand/product.
• Develop and execute strategic marketing plans that support California markets as well as individual WeWork buildings (asset marketing), in close partnership with Sales
• Manage budget for California markets
• Responsible for generating top of funnel leads through marketing efforts
• Partner with the US and Canada (USC) Marketing team and the Global Marketing organization to localize regionally developed programs for applicable markets
• Partner with USC Creative team and/or external resources on local marketing initiatives
• Serve as the key point of contact for local Sales teams and work to bridge the relationship with the Marketing organization
• Work with various stakeholders to understand the full market landscape and nuances of each territory, including: target audiences, competitors, key organizations/influencers, local media
• Strategy and content for hyper-local email marketing campaigns
• Assist sales team on key initiatives to develop strategic partnerships with business decision makers and the brokerage community
• Plan and execute local events to grow brand awareness/consideration and strengthen relationships with real estate industry partners
• Evangelizing/educating the Sales team on the collective marketing plans
• Collaborate with USC Marketing leadership on KPIs, budget, and forecasting
• Tailor creative and communication to fit with the market/target strategy/industry indexing across advertising assets and sales collateral
• Responsible for developing reporting: YTD monthly building progress, monthly spend tracking, recaps on initiatives rolled out
Experience and Requirements
• Bachelor’s degree
• Minimum 6 years’ experience in real estate marketing, brand or integrated marketing, field marketing or related marketing responsibilities
• Real estate interest and understanding is crucial
• Willingness to be an independent worker. This position is based in LA, but will report into teams based out of NYC (WeWork Headquarters)
• Comfortable with frequent change in a fast-paced environment that is typical of an emerging company
• Results driven and able to ensure completion of tasks
• Highly organized and detail-oriented
• Excellent interpersonal, written and communication skills
• Creative thinking and flexibility -- ability to multitask and handle pressure easily
• High level of personal credibility, networking and interpersonal skills, dependability, and accountability
• Demonstrated ability to prioritize and manage critical situations
• Proactive and reliable; driven to achieve team goals
• Ability to work in a matrix organization and demonstrate team leadership skills
• Strategic and analytical thinker
• Proficiency with Microsoft Office, Google Suite and presentation software
• The role may include travel throughout California (post-COVID) and, at times, travel to WeWork headquarters in New York.
Life At WeWork
Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a diverse community that embraces and inspires you—because together we can achieve more. Here we challenge ideas and explore new ways of getting things done. Whether you are part of our Employee Community Groups or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated.
WeWork is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon gender, sexual orientation, marital or civil status, pregnancy (or pregnancy-related conditions), gender identity or expression, transgender status or gender reassignment, race, color, national origin or ancestry, citizenship, religion or religious beliefs, age, physical or mental disability, genetic information (including genetic testing and characteristics), military or veteran status, or any other grounds or characteristic that is protected under the law

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