Solution Tree

Marketing Specialist - SEO

United States US

US
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Job Description

Primary Function:
The Marketing Specialist – SEO role focuses on growing and maintaining content visibility among search engines, YouTube, Amazon, and other external web properties.
Primary Duties:
· Ensure websites and content have been technically optimized to attract and engage those visitors that match the profile of our target audience
· Assist to form the necessary technical architecture and other digital strategies to ensure sites are search friendly
· Build and maintain process to ensure that all content is optimized across our platforms and external web properties (our websites, Amazon.com, YouTube, Slideshare, etc.)
· Be lead user and subject matter expert for external SEO SaaS tool
· Assist in developing KPIs for search engine optimization effectiveness
· Conduct systematic training with internal marketing team to ensure a common knowledge for the team
· Ensure that all forms of content (inbound / back links, user generated content, video, social, and mobile) are carefully planned for optimal visibility for our target user
· Follows up on action items, and communicates with key stakeholders
· Other duties as assigned
Primary Responsibilities:
· Develop a feedback loop to ensure program managers are informed of efforts to increase visibility for their units; make recommendations
· In collaboration with other team members, execute workflow to enhance our process for ensuring on-page content for e-commerce SKUs (resources and events) are productive
· Maintains appropriate vendor services as needed, and serves as point person for those vendors
Solution Tree is committed to the health and safety of its employees and the customers we serve. As a result of the global pandemic, we have modified many of our recruitment and onboarding processes to maintain everyone’s safety. The Human Resources team will communicate all necessary safety processes and procedures throughout each stage of the recruiting process, including if this role will require the selected candidate to be vaccinated



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