Social Media Manager


United States US

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Job Description

Opentext - The Information Company
As the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management.
The Opportunity
We are looking for an experienced, passionate, and creative Social Media Manager to join our team. As a Social Media Manager, you will be responsible for developing and implementing our Social Media strategy to increase our online presence, brand awareness and executive thought-leadership visibility.
This role is critical in the OpenText Corporate Communications organization, responsible for the successful development, management, and coordination of OpenText’s social media activity. You will be responsible for the creation, editing and coordination of social media content; driving follower numbers and engagement; and measuring and monitoring social channels across the organization.
Your creative and project management skills will be utilized in the development of engaging and visually appealing social content requiring up-to-date experience of the leading social media management platforms and video creation tools.
The role will require day-to-day interaction with multiple teams including campaign and field marketing, product marketing, HR/Talent Acquisition, PR, corporate and brand strategy
You Are Great At
• Working with the Sr. Director, Corporate Communications to develop and deliver a best-in-class social media experience for existing and future followers
• Coordinating social media activities for corporate-wide programs and campaigns, including executive thought-leadership, product announcements, corporate events, corporate branding, and global campaigns
• Managing a master social media calendar for all OpenText social media handles
• Creating engaging content – including video - around blogs, media coverage, corporate and brand campaigns, customer stories, executive and industry thought leadership.
• Researching, reporting, analyzing, and measuring social media metrics
• Designing and implement social media strategies to align with business goals
• Collaborating with other teams, including marketing, HR, and Talent Acquisition to ensure brand consistency
• Actively contributing to the employee advocacy program to ensure broader – company-wide-sharing of content
• Suggesting and implement new programs and corporate campaigns to develop brand awareness
• Staying up to date with current technologies and trends in social media, design tools and applications
What It Takes
• Suggesting and implement new programs and corporate campaigns to develop brand awareness
• Staying up to date with current technologies and trends in social media, design tools and applications
• 4+ years of experience in social media management and content development, with proven ability to execute. A self-starter and someone who is comfortable working across teams
• Hands on experience with social media publishing, measuring and content creation solutions
• Excellent social writing and editing skills with strong attention to detail, ability to manage and deliver creative content (text, image, and video)
• Excellent communications, analytical and multitasking skills
• Current knowledge of all major social platforms – inc. LinkedIn, Twitter, Facebook, and social media best practices
• Strong and committed work ethic and the ability to work in a collaborative team environment.
• Bachelor’s degree and a minimum of 4 years social media experience - ideally in a high-tech environment
OpenTexts efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. Should you require accommodations during the selection process, please contact

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