Regional Marketing Manager

United States US

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Job Description

Regional Marketing Manager
Job Description
Regional Marketing Manager
As a Regional Marketing Manager (RMM) you are a Weedmaps expert and advocate in your region who is passionate, connected, knowledgeable and pioneering. Our Events & Lifestyle Marketing team is focused on raising brand awareness, reinforcing the brand image, driving product trial, advocating for change empowering consumers and businesses with the technology to unleash the almighty power of weed in their lives.
You will be weaving Weedmaps into the fabric of local scenes and creating/executing a fully integrated, 360-degree field marketing plan that includes pioneering experiential event activations at regional events, effective sales support activities, highly visible local media placements, and meaningful influencer engagement that reinforces the brand’s authenticity as a category leader. Your day-to-day will be spent in the field executing dispensary visits and collaborating with Influencers while simultaneously managing your budgets, recapping your in-market activities and communicating effectively with other members of the Weedmaps family. You will also have the opportunity to recruit, train, manage, and regional street teams.
The impact youll make:
• Lead regional field marketing efforts including developing market-level plans that support Weedmaps’ brand priorities.
• Identify, source, manage, and execute experiential / event / brand partnerships
• Identifying vendors for event activations and partners for high-impact media placements
• Developing content marketing communications plans
• Budget management and post-event analysis.
• Partner with sales by identifying and visiting dispensaries, doctors and brands in your region, supporting Customer events (as appropriate) and developing exciting “Kickback with Weedmaps” programming that deepen our relationships within the cannabis community.
• Manage, track, analyze and report on regional field marketing activations cross-functionally between relevant departments and communicate the results, successes and recommendations for improvement.
• Recruit, train, manage an engaged unit of street teams in your region and recap / report their results.
• Be an expert in local market activities, legal regulatory environment, competitive intelligence and cannabis consumer trends
• Provide market level insight to Marketing, Sales, PR, Government Relations Social Media teams.
What youve accomplished:
• Extensive knowledge, passion connections within the world of weed
• 3-5 years of experience in field marketing and/or experiential event management
• Ability to think critically and exercise independent judgment and discretion to develop an effective Field Marketing plan for their region based on Weedmaps overall brand strategy
• Can successfully manage multiple projects and competing priorities while collaborating with various team members to deliver quality work on time.
• Excellent networking and relationship building skills with an ability to engage and interact with all level(s) of customers consumers.
• Expert organization skills and great attention to detail with a high level of personal initiative, accountability and follow-through
• Results oriented and solution focused
• Flexible schedule and ability to travel 25% of the time (some nights and weekends are required to activate events partnerships)
• Strong cross-functional team leader
• Project management experience
• Previous cannabis, liquor, tobacco Field Marketing experience
Our Benefits:
• 100% paid employee monthly Medical, Dental and Vision premiums AND 80% paid dependent monthly premiums
• HMO (California residents only) and PPO option offered through United Healthcare
• Company-paid $50,000 in Basic Life/AD&D (Accidental Death and Dismemberment) coverage
• 401(k) Retirement Plan: 100% match on the first 1%. 50% match from 2-6% of employee contributions
• 3 weeks PTO (accrued) and 5 sick days (immediate)
• Supplemental, voluntary benefits
• Kindbody (family planning/fertility) including up to $10,000 towards cash-pay services
• Goodly (Student Loan Repayment/529 Education Savings) including a company contribution of up to $1,000/year
• Flexible Spending Accounts (Medical, Dependent, Transit and Parking)
• Voluntary Life Insurance
• Critical Illness
• Accident Insurance
• Short- and long-term disability
• Pet Insurance
• Paid parental leave
• During current work-from-home:
• Reimbursements for home office setup and monthly WiFi
Our Culture:
• 11 company-paid holidays
• Catered lunch and snacks provided when working in the office
• Snack boxes sent straight to your door when you work-from-home
• Casual work environment, read no fancy clothes required, but you are free to dress to the nines!
• Monthly virtual happy hours
• Quarterly all-hands meetings
Weedmaps is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. We are looking for the smartest and most passionate people who want to join our team and develop the services, systems, and marketplaces that will serve the marijuana industry in the decades to come. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
Applicants may be entitled to reasonable accommodations under the terms of the ADA and state/local laws. Please inform us if you need assistance participating in the interview process.
About Weedmaps:
Founded in 2008, WM Technology is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business’ tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.
WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.
Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at www.weedmaps.com

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