RetailMeNot

Director of SEO

US

United States US

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Job Description

Ziff Media Group* is looking for an experienced Director of SEO to lead the SEO health and performance for our top performing coupon sites in the SEO space! You’ll lead a team of SEO experts as part of ZMG’s shopping portfolio, including RetailMeNot.com, Offers.com and BlackFriday.com.Your SEO expertise will be leveraged across the organization as we continue to build upon our SEO leadership in the Deal and Coupon space. The ideal candidate is seeking a leadership opportunity with executive exposure, strong product and engineering support and the ability to make an immediate impact.Who You AreBachelors Degree required5+ years of SEO leadership experience, in-house preferredA shared perspective on the “new SEO” with a strong focus on visibility, conversion, and revenueExtensive experience utilizing leading SEO and web analytics tools such as Google Analytics, Google Search Console, Bright Edge, Moz, BotifyStrong analytical ability and experience making data-based decisions to generate meaningful insights and business outcomesThrives under the pressure when folks look to you for solutionsStrong communication skills and emotional intelligenceAbility to build trust across cross-functional teamsLoves working in a fast-paced, interactive environmentWhat Youll DoDevelop and drive the overall SEO strategy across ZMG Shopping brands including how the search strategy for each of the individual sites ladders into the bigger pictureUnderstanding of the shopping search space, particularly as it relates to savings and deals consumer behaviorServe as the in-house specialist for website page structure, optimizing for organic search and conversionConsistently facilitate detailed keyword research to inform the Shopping content strategy and drive ongoing page optimizationPartner across the Audience Growth org to provide strategic direction for off-site SEO strategy, content development on properties and optimization of existing experiencesMake sure that we are performing consistent SEO audits and utilize findings to drive measurable requirements for product and engineering teamsPartner with the data team to improve analysis of organic search data and drive meaningful insights for the companyBuild trust across cross-functional teams through education, listening to various perspectives and coming from a place of leadershipLead and develop a team of SEO professionals through mentorship, regular one-on-ones and feedbackSupport with department budgeting, including staffing, consultants and resource allocationWho We AreWe value diverse perspectives and believe this translates into stronger products and a better workplaceWe have an open, casual, fun and upbeat environment where you are given a lot of responsibility and the freedom to make a huge impactWe have lots of intelligent people to work with and learn fromWe have a great open vacation policyWell provide you with food, food, and more foodWe believe in giving prizes, bonuses, and recognition for doing what you loveWe are currently fully remote!*RetailMeNot is part of the Ziff Media Group portfolio of brands, including PCMag.com, Mashable and Offers.com. Ziff Media Group helps advertisers meet their objectives through a performance oriented approach that merges the benefits of a qualified audience, trusted expertise and massive scale resulting in over $4.5B in sales revenue in 2020



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