OpticsPlanet, Inc.

SEO Strategist - (Remote - U.S. Only)

United States US

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Job Description

SEO Strategist - (Remote - U.S. Only)
OpticsPlanet, Inc.
Job Description
Ecentria is building a world-class Search Engine Optimization team and is looking for an SEO Strategist to join the team. Ecentria provides a unique, global work environment that captures the speed, innovation, and excitement of a startup, at a thriving, growing, and well-established industry brand.
Do you enjoy complex puzzles? Are you invigorated by large volumes of data and tough challenges Then this role may be right for you! We take pride in our SEO and are looking for a superstar to add to our high-performing team.
Reporting to the SEO Director, you will be at the forefront of Ecentrias product marketing efforts and responsible for high visibility work that will be consumed by millions of active users. This is a career-defining opportunity to work on a product that is known by hundreds of millions of people to impact their lives.
• As an SEO Strategist, you will work with a team of industry-leading SEO analysts, managers, and other amazing leaders
• Analyze internal and external data through a variety of toolsets, including Excel, SQL and other platforms, to influence decision-making within the SEO team
• Identify growth opportunities in core areas such as site infrastructure, keyword selection, or on-page factors optimization
• Review specification documents and experiments to test new strategies and opportunities for growth
• Partner with Marketing, Product Management, Engineering, Data Science, Business, and other stakeholders
• Build and analyze experiment results and push forward next steps at a rigorous pace
• Monitor daily performance metrics to understand organic search performance across multiple global markets
• You are a passionate SEO Strategist digital marketer with experience on a global website
• Previous experience in SEO, SEM, Display, or Traffic Acquisition marketing
• BA or BS degree (preferred in quantitative field such as economics, mathematics, statistics, or computer science/engineering)
• Expertise working with analytical tools (Google Webmaster Tools, Google Analytics)
• Preferred Experience with technical SEO (redirects, site speed, canonicalization, etc).
• Understanding of HTML, CSS, Javascript
• Experience working across both mobile and web platforms, building SEO capabilities from scratch, and running A/B experiments
• 3-5+ years of in-house or agency growth marketing experience with an industry leading website(s)
• You have a keen understanding of robots.txt files and can expound in detail on 3xx & 4xx codes
• Ability to audit a site, understand the issues and make corrective action for traffic improvements
• Jira - Kanban workflow understanding
• Medical Insurance from Blue Cross Blue Shield, including HSA, HMO, and PPO options.
• Prescription, dental and vision insurance.
• Employer-paid life, AD&D and disability insurance.
• Employer-paid employee assistance program.
• Generous FTO (flexible time off).
• 401k retirement benefits plan with a company match.
• Voluntary legal support services, pet insurance & identity theft protection.
• Salary commensurate with work experience and education.
Ecentria is the winner of many prestigious HR-driven awards, including:
• Best & Brightest Place to Work in Chicago, 2021
• Best & Brightest Place to Work in Chicago, 2020
• Best & Brightest Place to Work in Chicago, 2019
• Top Workplace in Chicago (Chicago Tribune Award), 2021
• Top Workplace in Chicago (Chicago Tribune Award), 2019
• Top Workplace in Chicago, (Chicago Tribune Award), 2018
• Best & Brightest Place to Work in the Nation, 2019
• Best & Brightest Place to Work in the Nation, 2018
Work Location – Remote
Ecentria, LLC and its Companies are an Equal Opportunity Employer. The Company does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need

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